Word marks - Learn to customise type
We look at what makes a good word mark, how to pick fonts and make customisations to your design. The 7 seven steps are laid out with clear examples in this 6 page guide. Many tips are related to tools found in Adobe Illustrator but the principles are the same for any program.
In this guide, you will learn:
What makes a good word mark
Tips about picking fonts
How to spot opportunities
Adobe Illustrator tips
We look at what makes a good word mark, how to pick fonts and make customisations to your design. The 7 seven steps are laid out with clear examples in this 6 page guide. Many tips are related to tools found in Adobe Illustrator but the principles are the same for any program.
In this guide, you will learn:
What makes a good word mark
Tips about picking fonts
How to spot opportunities
Adobe Illustrator tips
We look at what makes a good word mark, how to pick fonts and make customisations to your design. The 7 seven steps are laid out with clear examples in this 6 page guide. Many tips are related to tools found in Adobe Illustrator but the principles are the same for any program.
In this guide, you will learn:
What makes a good word mark
Tips about picking fonts
How to spot opportunities
Adobe Illustrator tips
From the perfect font to a fully custom mark
Word marks can be one of the most effective branding strategies, but deceptively difficult. In this guide, you will learn how to find opportunities in the company name and turn them into an effective, memorable and timeless word mark.
WHAT’S INCLUDED?
What makes a good word mark? How can we make them more accessible?
8 clear steps to go from choosing the right font to creating the final lockups
Adobe Illustrator workflow tips. Like customising type using the type touch tool, eraser tool and pen tool.
