Craft brand concepts that WOW your clients!
Creating effective and exciting concepts that clients love can feel really intimidating. Especially when you are staring at a notebook full of information and a million possibilities. In this course, we break down how to create brand concepts - from discovery and research to understanding which ideas are winners, and finally presenting to your client.
This course is full of tips based on lessons we have learned the hard way! We even included two case studies from real clients and got their thoughts on what went through their mind before seeing the final designs.
Over an hour of bite-sized video classes and three guides (discovery, research and mood board) all in one.
“I want to feel confident in my brand concepts”
Here is why this class is right for you
Create concepts based on strategy
No more guessing or going on what is the most trendy. We show you how to help your client set clear goals for the brand and where to find real customer data.
BTS of real projects
Information is nice and all, but we think it is much more helpful when you can follow along with real examples. We share two case studies of actual projects and how we tackled feedback and changes.
Guides and templates
With the course, you also get our brand discovery template, the brand research template and the guide to create effective mood boards. These alone are listed at £25 in the shop and you get them for free as part of the course!
Curious? Watch this class intro
Your teacher
Hi, I’m Malin!
If you feel a little unsure when you present concepts to clients, or maybe want to charge more for your work as a strategic partner, this class will help de-mystify concept creation.
From research to presenting to coming up with cohesive ideas - everything in this course is actionable and based on 10 years of our own creative work.
Knowledge learned by trial and error so you don’t have to!
FAQ’s
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As long as you need! When you buy the course, you can watch it as many times as you like. You also have access to re-download the workbook as many times as you like.
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Yes! And for more experienced designers as well. We use practical examples to make our tips more clear and share lots of inspiration and next steps.
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No :) Although we work in Adobe Illustrator and sometimes show snapshots from the program, the tips and advice apply regardless of what program you use to design in.
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The course is just over an hour and is broken into bite-sized videos. Binge the entire class at once or watch a video every day with a nice drink, it’s up to you!
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As part of this course, you also get three guides:
Brand Discovery
Brand Research
Master the Mood board
These are otherwise available in our shop but we feel they really compliment the course and can help you make the most of the advice. Therefore we decided to include them for free if you buy the course!
I’m ready!
Learn how to create engaging brand concepts - from the very first client meeting to fully developed ideas. With lots of real life advice and two case studies.