Brand discovery template
$7.50

Send your clients a pre-made discovery document with insightful questions for your branding projects. If you are meeting in person, you can use the questions as a kick-off point and fill in the answers yourself. Comes as a fillable PDF and an editable InDesign file.

In this document, you will get:

  • The exact questions I ask clients

  • Persona template

  • Competitor map

Common questions

  • The guide is 5 pages long (+ cover). It has pages with fields and tick-boxes that ask your clients specific questions about their goals, competitors and even their current brand. The format is varied to help guide clients and you get both a fillable PDF and and editable InDesign file.

  • The questions are focused on branding but if you would just like advice on how to better understand the client’s business in general, the template can still be helpful to use for yourself. If you use the InDesign version, you can also edit the document to fit your specific project needs.

  • We started our creative studio in 2015 and have worked with 75+ brands. The questions have been carefully curated based on what we have learned along the way.

Get helpful answers from your clients

In this jam-packed 5 page template, your clients can fill in answers about their goals, products and services, competitors and brand. The PDF comes without any logos so you can share it directly.

If you want to make changes, we also include an editable InDesign version where you can re-word questions, add your own and personalise the design to be more in line with your brand.

The template can help you:

  • Get clear, concise answers from clients

  • Show your clients that you are organised

  • Save time - no need to create a document from scratch

You will love this guide if:

  • You feel unsure what to ask clients

  • You keep getting confusing or vague answers

  • You would like an editable template you can keep improving on as you learn and grow

Brand discovery template for clients
Brand discovery template
$7.50

Send your clients a pre-made discovery document with insightful questions for your branding projects. If you are meeting in person, you can use the questions as a kick-off point and fill in the answers yourself. Comes as a fillable PDF and an editable InDesign file.

In this document, you will get:

  • The exact questions I ask clients

  • Persona template

  • Competitor map